SOCIAL MEDIA
@mendingandmore - INSTAGRAM
One example from my experience was helping to brainstorm and revise social media graphics to promote on LinkedIn during a company-wide hiring kick, and distributed these graphics to the People Ops team to use in their promotions.
In 2020, I pledged to only shop secondhand for the majority of my clothing and furniture purchases. Then, I learned how to mend and sew so I could transform and personalize these pre-loved clothes. I recently started an Instagram blog to document my progress and process with my sewing projects called Mending and More. This platform also offers the opportunity to run an Instagram business page and engage with like-minded fashion sustainability blogs!
VISTAR MEDIA - LINKEDIN & TWITTER
One example from my experience was helping to brainstorm and revise social media graphics to promote on LinkedIn during a company-wide hiring kick, and distributed these graphics to the People Ops team to use in their promotions.
During my marketing internship at Vistar Media, I was responsible for ideating and executing social media content for the company's LinkedIn and Twitter pages. From Q1 to Q3, I created data-driven promotions plans and presented these metrics to the marketing team at the beginning and end of each quarter. These plans resulted in a 10% increase of LinkedIn monthly followers and generated 50,000 impressions across the social platforms in 3 months.
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Hover over the images above to explore one social media campaign that I contributed to, or check out Vistar's LinkedIn and Twitter accounts.
UW CHEMISTRY LINKEDIN
Prior to redesigning the department’s LinkedIn page, the page had little to no information about the department and lacked content. After redesigning the LinkedIn page and posting on a more regulated schedule, there was a 295% increase in post impressions and a 175% increase in page activity for May 2020. View the updated page here.
OVRRIDE INSTAGRAM
The summer after my freshman year, I was a Social Media Marketing intern at OvRride. OvRride is a travel and adventure company based out of New York City. Over the summer, I created social media posts for their Instagram and Facebook channels. Above are sample posts. Click here to view the full OvRride Instagram and my posts from June 2019 - August 2019.
