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COURSEWORK
Journalism 463: Digital Media Strategies
A group of seven students and I created digital media strategies for Mane Hair Company, a Madison-based hair salon. Over the course of the semester, we pitched a media strategy from start to finish for the client, including social media content, paid advertising strategies, competitor research, SEO/SEM suggestions, and more.
Download our entire casebook, or click on each image below to explore a few of my individual assignments.
Organic Instagram Posts
Organic Instagram Stories
Journalism 565: Mass Media Effects
After researching a proposed media effect throughout the semester, a group of three students and I created an intervention plan to address the effect. Our presented effect was that social media can have a positive impact on climate change-related information and is an essential medium for message dissemination.
Click below to download our intervention plan. Designed in Canva.
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